User Interviews for your company blog — Analysis Simplified

User Interviews for your company blog — Analysis Simplified

You’ve carried out the interviews — enlightening weren’t that they? It’s the time to put the only thing that information that’s in your head upon paper, and pull it all together in a complete picture.

This article employs on from your previous content which provided tips on how to carry out the selection interviews themselves. Below we give you some practical techniques to apply whilst studying your interviews, helping shape your results into some thing tangible.

Type your results into a lien

After interviews you’ll find that you’ll lots of interesting thoughts and ideas bouncing around the head, but likely in no clear composition. The results will be easier to understand and convey to others if they are purchased into a distinct narration.

The easiest way to do this to accomplish this is to put everything upon paper and after that sift through the results to generate a final single story.

Post-it notes & a white-colored board

* Put all the concepts, options and results you found in each interview onto post-it notes (each point needs to be on its own note).
* Stay away from long content as you should be able to quickly scan it and know very well what it refers to, each post-it should only contain about 10 terms.
* Please use short quotes or simple summaries if they sum up the finding very well.
* Include a number or an interviewee name to the corner so you can keep track where each sticky came from.
* If you interviewed people via differing categories (for case new and returning customers) patterns will probably be easier to location if you set a symbol on each of your post-it (or used colorations co-ordinated post-its) to show which usually group they will belonged to.

After the interviews you’ll know the dimensions of the common styles that look through the interviews, so focus the post-its around and group all of them accordingly.

Take some time with this kind of, you may find the initial groupings transform over time. This can be called a great ‘affinity diagram’. An advantage of using post-its is that you’ll the whole of your results at once, instead of seeing a little part on a screen any kind of time one time. Seeing the ‘big picture’ will help you visualise the proceedings more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the overall flexibility to make additionally changes to your diagram if and when needed.

In case you are able to, do this on a white colored board. It has 2 positive aspects:

* It is possible to draw bands around the communities, and add observation where required.
* The post-its are inclined to stick and stay to need these people (rather than deciding to fall towards the floor at the most inopportune times).

Essentially you’re making a visual counsel (almost a mind map) of the consequence. Once it has the visualized, you will discover it’ll produce a lot more sense.

Don’t forget why you had been conducting the interviews

The first document emphasized the need to have an obvious goal once conducting the interviews:

«The aims of interviews should be discover:

5. Users’ goals and needs.
* How users accomplish tasks on your site (or would perform if operation was available).
* What users think the site gives them (and what more that they really want/need). »

This might act as an effective framework to put on your findings, and should end up being remembered while conducting the analysis. Nonetheless keep in mind that the advantage of interviews is normally their versatility so if you look placing an alternate focus on the results makes clear your studies, you can do therefore.

Bounce your ideas off somebody else

Stand in entrance of your post-its and discuss your results through with someone (or several people). Encourage queries. You will not be able to answer every single question, however you will find exactly where gaps in the explanations are. Talking throughout your findings will help even more clarify your ideas, and you’ll realise where the breaks are within your overall picture.

You may also discover bouncing recommendations off people who didn’t be present at the interviews useful. Looking at the outcomes with an individual with a several perspective from your own can generate ideas you may possibly not have considered otherwise.

Take your time

There is a first couple of several hours will be filled with a madness of writing and grouping post-its, you must then rest on the end result. You will find your subconscious keeps on concentrating on the problems, and you will probably well find you awaken with further ideas, or perhaps when choosing a soak in a bath, or perhaps on the walk home… There always exists further bits to add, and changes to be made to your cast diagram.

Developing your studies from selection interviews is like developing a photograph by hand. It takes as well as if you speed through the method then the effect is quite a bit less it should be. Take some time over the every single stage, you will possess been given a phenomenal amount of information to process during the interviews, so ensure all relevant gets down and a clear overall message can develop.


Once you’re here done it just leaves the ‘simple’ couple of:

* Making whatever improvements are was required to your site
2. Producing personas
* The diagnosis of problems with your existing site
5. Directing new design ideas

another one from the thousands of challenges interviews can easily feed extremely useful info into . But these «small» problems might be possible knowing the hard work will pay off come go live.

As stated in the previous article «interviews are a good way to find in-depth information about the users», just remember that more effort and hard work is needed than expected to get those excellent results.