Individual Interviews for your company site — Analysis Basic

Individual Interviews for your company site — Analysis Basic

You’ve conducted the selection interviews — enlightening weren’t that they? It’s now time to put all those things information that is definitely in your head down on paper, and pull everything together right into a complete picture.

This article ensues on from your previous document which offered tips on how to execute the interviews themselves. Here we give you some conceivable techniques to make use of whilst inspecting your interviews, helping mildew your effects into something tangible.

Type your findings into a narration

After selection interviews you’ll find that you will have lots of interesting thoughts and ideas jumping around your head, but quite possibly in simply no clear composition. The results will be much easier to understand and convey to others if they are bought into a very clear narration.

The easiest way to do this to do this is to put everything down on paper and next sift through the results to generate a final unified story.

Sticky notes & a white-colored board

2. Put all the concepts, strategies and findings you found in each interview onto post-it notes (each point need to be on its own note).
* Try to avoid long sentences as you should be able to quickly scan it and know what it identifies, each sticky should only contain about 10 thoughts.
* Feel free to use short quotes or simple summaries if they will sum up the finding well.
* Give a number or perhaps an interviewee name towards the corner to help you keep track in which each sticky came from.
* If you interviewed people right from differing teams (for example new and returning customers) patterns will be easier to place if you place a symbol on each of your post-it (or used color co-ordinated post-its) to show which in turn group they will belonged to.

After the selection interviews you’ll understand the common topics that seem through the selection interviews, so focus the post-its around and group all of them accordingly.

Spend some time with this, you may find the first groupings transformation over time. This is often called a great ‘affinity diagram’. An advantage of using post-its is that you will see the whole of your effects at once, rather than seeing a tiny part on a screen at any one time. Looking at the ‘big picture’ will allow you to visualise the proceedings more easily than attempting this kind of visualisation in your head alone. Another advantage is that post-its give you the versatility to make further changes to the diagram if and when needed.

In case you are able to, do this on a bright white board. It has 2 advantages:

* You may draw rings around the groups, and add observation where needed.
* The post-its are inclined to stick and stay where you need all of them (rather than deciding to fall for the floor at the most inopportune times).

Essentially you’re making a visual portrayal (almost a mind map) of the effect. Once it could visualized, you will discover it’ll generate a lot more perception.

Don’t forget how come you had been conducting the interviews

The first document emphasized the necessity to have a goal when conducting the interviews:

«The aims of interviews are to discover:

* Users’ needs and goals.
* How users accomplish tasks with your site (or would carry out if functionality was available).
* What users believe the site gives them (and what more they will really want/need). »

This might act as a useful framework to put on your conclusions, and should always be remembered even though conducting the analysis. Nonetheless keep in mind that the beauty of interviews is definitely their flexibility so if you truly feel placing a different focus on the results clarifies your studies, you can do hence.

Bounce your ideas off some other person

Stand in the front of your post-its and discuss your studies through with someone (or several people). Encourage issues. You will not be able to answer every question, however you will find exactly where gaps inside your explanations are. Talking throughout your findings will likewise help additional clarify your ideas, and you’ll realize where the gaps are inside your overall photo.

You may also get bouncing suggestions off people who didn’t enroll in the selection interviews useful. Looking at the benefits with somebody with a varied perspective from your can generate ideas you may not have considered or else.

Take your time

There is a first couple of several hours will be filled with a madness of composing and grouping post-its, you should then rest on the result. You will find your subconscious keeps on taking care of the problems, and you might well locate you wake up with further ideas, or when having a soak within a bath, or perhaps on the walk home… There will always be further pieces to add, and changes to be made to your cast diagram.

Producing your findings from interviews is like making a photograph by hand. It takes some if you speed through the process then the effect is not as it should be. Take some time over the every single stage, you will have been given an outstanding amount details to process during the interviews, so ensure all relevant gets down and a clear total message has the ability to develop.


Once if you’re done it really leaves the ‘simple’ couple of:

* Producing whatever adjustments are necessary to your site
2. Producing matrimonios
* Diagnosing problems with your overall site
* Directing fresh design ideas

another one from the thousands of challenges interviews can easily feed incredibly useful facts into . Require «small» complications might be made easier knowing the hard work are going to pay off arrive go live.

As mentioned in the previous document «interviews are a great way to find specific information about the users», just remember that more attempt is needed than expected to pull out those excellent results.