Customer Interviews for your company blog — Analysis Simple

Customer Interviews for your company blog — Analysis Simple

You’ve done the selection interviews — enlightening weren’t they? It’s now time to put all those things information that is definitely in your head down on paper, and pull all of it together in a complete picture.

This article practices on from our previous content which offered tips on how to perform the selection interviews themselves. In this article we give you some feasible techniques to apply whilst analyzing your interviews, helping shape your benefits into some thing tangible.

Style your findings into a fréquentation

After selection interviews you’ll find that you’ve got lots of interesting thoughts and ideas moving around your head, but perhaps in not any clear structure. The benefits will be better to understand and convey to others if they are bought into a distinct narration.

The best way to do this to achieve this is to place everything down on paper and next sift through the results to generate a final specific story.

Sticky notes & a white-colored board

2. Put all the concepts, tips and findings you found in each interview onto sticky notes (each point need to be on its own note).
* Stay away from long phrases as you’ll need to be able to quickly scan this and really know what it refers to, each post-it should simply contain approximately 10 phrases.
* Feel free to use brief quotes or perhaps simple summaries if that they sum up the finding well.
* Put in a number or an interviewee name for the corner so you can keep track wherever each sticky came from.
2. If you evaluated people from differing categories (for case new and returning customers) patterns will probably be easier to area if you put a symbol on each of your post-it (or used colorations co-ordinated post-its) to show which group that they belonged to.

After the interviews you’ll know the common styles that look through the selection interviews, so engage the post-its around and group these people accordingly.

Spend some time with this kind of, you may find the initial groupings transform over time. This could be called an ‘affinity diagram’. An advantage of using post-its is that you will notice the whole of your benefits at once, instead of seeing a tiny part over a screen any kind of time one time. Looking at the ‘big picture’ can help you visualise the proceedings more easily than attempting this kind of visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make additionally changes to the diagram if and when needed.

Should you be able to, accomplish this on a light board. This has 2 positive aspects:

* You’re able to draw bands around the communities, and add réflexion where needed.
* The post-its usually tend to stick and stay to need all of them (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re making a visual representation (almost a mind map) of the effect. Once really visualized, you will discover it’ll produce a lot more perception.

Don’t forget for what reason you had been conducting the interviews

The first content emphasized the need to have a specific goal the moment conducting the interviews:

«The aims of interviews in order to discover:

* Users’ needs and goals.
* How users accomplish tasks on your own site (or would perform if efficiency was available).
* What users believe the site provides them (and what more that they really want/need). »

This may act as a handy framework to use your findings, and should become remembered even though conducting the analysis. Although keep in mind that the advantage of interviews is usually their flexibility so if you think placing another solution focus on the results clarifies your results, you can do hence.

Bounce your opinions off somebody else

Stand in front side of your post-its and talk your findings through with someone (or several people). Encourage inquiries. You will not be qualified to answer just about every question, however you will find where gaps inside your explanations are. Talking through your findings will also help further more clarify your thoughts, and you’ll know where the breaks are in the overall picture.

You may also discover bouncing suggestions off men and women that didn’t sign up for the interviews useful. Viewing the effects with someone with a different perspective from your own can make ideas you will possibly not have considered in any other case.

Take your time

There is a first couple of several hours will be filled with a craze of writing and collection post-its, you should then sleep on the final result. You will find the subconscious will help keep on taking care of the problems, and you might well find you awake with even more ideas, or when going for a soak within a bath, or on the walk home… There always exists further portions to add, and changes to be created to your cast diagram.

Producing your results from interviews is like developing a photograph by hand. It takes time and if you speed through the method then the consequence is much less it should be. Take some time over the every single stage, you’ll been given an outstanding amount of information to process during the selection interviews, so ensure almost everything relevant gets down and a clear general message has the capacity to develop.


Once to get done it merely requires leaves the ‘simple’ couple of:

* Producing whatever changes are had to your site
* Producing matrimonios
* The diagnosis of problems with your overall site
5. Directing new design principles

another one of your thousands of problems interviews can easily feed amazingly useful details into But these «small» concerns might be possible knowing your hard work will probably pay off arrive go live.

As stated in the previous content «interviews are a good way to find in-depth information about the users», remember more hard work is needed than expected to pull out those amazing results.